A trade show can be an excellent networking opportunity and a great way to introduce new products or a new business. While there are all kinds of gimmicks to use to engage visitors and provide a memorable experience, the real key to a successful trade show is the display. In most cases, a single booth has a huge amount of competition, and only the most eye-catching and compelling exhibition displays can count on attracting lots of passersby. The following are some tips for setting up visually compelling portable displays.
Rise Above The Crowd
When planning for a trade show exhibit, one of the most important pieces of information to find out is the amount of vertical space available for a display. Using tall signs that reach the maximum allowable height for an exhibit can help make that booth more visible and raise awareness of the company’s brand by making the logo or name easier to see.
pop up display
At a trade show, bigger is always better. Big Banners and backdrops are the best way to feature a logo or an image that represents a brand. The most effective images are larger-than-life close-ups that will grab the attention of people all the way across the room.
Use High-Quality Graphics
This point can’t be over-stated. Rich contrasting colors and sharp images will make a strong and memorable impression, so when budgeting for display materials, don’t skimp on the graphic design. Most exhibitors prefer to use their own logo, photo images, and other graphics on their display materials. After submitting artwork, it’s important to check the proofs to verify the quality of the image to be printed.
The main purpose of a trade show is to give businesses a chance to promote their brand. That’s why it’s important to make sure that every visual detail represents the brand. Consider using a table cover with the business’s logo or name, offering branded promotional materials, and displaying the brand name on corflute signs at the front of the booth.
Digital natives are making up an ever larger percentage of the workforce, and they expect to do more than passively listen to a presentation or look at a flat display. Nowadays, people of all ages enjoy tech tools that provide an interactive experience. Consider providing tablets that visitors can use to learn more about the product or the company on their own terms.
By paying attention to visual elements, a trade show exhibitor can attract more people and enjoy a more rewarding experience. While the cost of setting up an exhibit can be high in terms of both time and money, an excellent display will likely provide a high return on investment.